Marketing Communications in McDonalds Essay Example | Topics and Well Written Essays - 3500 words

Marketing Communications in McDonalds - Essay ExampleThe social club that is the subject of this research is McDonalds as a global retailer in the food go category that operates based on 35,000 different retail outlets spanning across different international regions, A considerable number of outlets of the company contributes in serving the needs of around 70 million consumers spanning across one C nations. The company aims at generating a place where consumers can effectively visit for eating and drinking activities. McDonalds aims to entice the customers done the provision of quality foods and service such that the same help in conflux the parameters of quality, cleanliness and value addition to the customers. The meeting of the above parameters is taken to rightly contribute to generating effective customer experiences such that the same encourages in making the customers to gain frequent visits to the stores. McDonalds aims to expand along different countries through the development of franchisees in that the same contribute to helping the company to effectively blend its corporate nicety with the national culture of the region. The company operates based on serving the needs of both its internal and international stakeholders like employees and customers respectively through working based on needed integrity and ethics. It also whole works in the meeting of sustainable objectives pertaining to taking care of natural and social environment where it tends to conduct its vocation operations. Marketing Communication activities are conducted by the business organizations with its targeted customers, both existent and of potential nature along different stages relating to pre-sales, sales and finally relating to the post-sales stage. Marketing Communication activities are conducted by a company in an integrated fashion such that different types of promotional and communication tools are utilized to rightly perish with targeted individuals, and other potential groups and interested communities. Different types of marketing and promotional tools like the hire of advertising through the use of print, broadcasting and online mediums, direct marketing activities, sales promotion, personal selling and also through the use of publicity campaigning can be effectively integrated to generate considerable awareness among the targeted consumers relating to the products and services marketed.